There is a growing business in the world of influencing. More and more people are monetising their social media and making enough money to quit their day jobs. But how do you get started with creating a brand out of yourself? Here is a quick guide about how to make a business out of online influence.
Grow your followers
One of the biggest hurdles to get over when it comes to becoming an influencer is growing those social media accounts. It is possible to work as a micro-influencer but the opportunities are limited. The simple fact is that the bigger the account, the more chance you have of working with bigger brands and will earn more money. The absolute minimum number of followers you should have is 1,000. Anything under this is not worth a brand’s time or money.
Having a lot of followers is one thing, having a high level of interaction is another. For example, say you have 10,000 followers on Instagram but your posts only get a few likes and comments. Brands want to know that you can reach the audience that they desire. However, if you have 1,000 followers and regularly get a few hundred likes and comments, this is a good ratio that shows that your content matters. It is this ratio that matters to brands the most.
Use the resources
There are so many resources out there that claim to help you grow your business, it will make your head spin! But, they can work if you use them properly. Using community apps and outreach tools can ensure that you keep hitting the mark that you need to make your time as an influencer count. There are plenty of free guides and YouTube videos to help you get to grips with the basics that you need to learn.
One of the ways to see real growth with your social media accounts is to niche down and cater to a specific crowd of people. For example, do you post about true love or true crime? Is your content about fitness or food? Whatever angle you go for, stick with it and make sure that all of your content is around the same subject. For some people, this can be frustrating and restrictive. Remember, you don’t have to do it this way, it just makes it easier to grow your profile.
If there is one way to get lost in the algorithm, it is posting loads and then not posting for a week. Social media platforms work using algorithms and if you don’t post constantly, you run the risk of getting lost in the constant stream of content that appears online. Make the algorithm work for you but learn when the best times to post are, what content gets the most exposure, and how you define yourself using social media. It is important to note that algorithms are constantly changing and once you have it figured out, it could change again.