Beard Grooming Tips: The 5 rules for growing a beard

Beard grooming may seem an easy task, but maintaining an awesome-looking beard can be a challenge.

Having a beard is a bold statement and expression of your masculinity. So, it’s important to get it right. It’s like owning a really nice car. Once you have it, do you neglect it and let it collect dirt? Do you forget to wash it for months? Of course, you don’t! The following is a complete guide to beard grooming. We teamed up with The English Shaving Company to offer advice on everything from brushing, trimming, styling and washing your beard.

Start fresh

To achieve the best beard possible, starting with a baby face is essential. Shaving and prepping the skin will ensure healthy beard growth. Follow these prep-steps for the silkiest skin:

Wash face: Beginning by washing your face is critical. Cleanse pores and freshen skin with face wash. We suggest using a specialised face wash, not just your everyday shower gel, as this doesn’t provide the cleansing abilities that a proper men’s face wash will.

Apply pre-shave oil: Soften the hairs on your beard (no matter how long!) for a smoother shave.

Shaving cream: This handy tool is used by most beard shavers, prevent cutting and dry skin with this lubricant.

Apply aftershave: Help the skin heal faster with sweet smelling, moisturising lotion. Read on for more reasons we think aftershave is essential.


Adapt and Overcome

Beard itch is everyone’s primary concern when beard grooming, but don’t let it put you off on your journey to a great beard. The process of growing back your beard will always involve an itch, as dirt and bacteria build up on new hairs. However, it will only last 1-2 weeks, so it’s a matter of no pain no gain.

To ease the itch, apply beard oil or beard moisturiser night and day for a softer, more moisturised feel which will calm the itchy skin.

Find the perfect shape for your beard

Ever wondered why a beard just doesn’t suit your face? Having the right shaped beard for your facial shape is important, but it can be hard to figure this out- and a lousy beard shape isn’t ideal. So what style should you be trying out?

Square Face: Choosing a beard style that is longer on the bottom and shorter on the sides will accentuate a stronger jawline.

Oblong or Rectangle Face: To complete this face shape, fuller sides and a shorter bottom works well.

Oval Face: Most shapes work well with this face shape, so embrace it!

Know when to trim

Knowing when to trim is important, but knowing how to prune well is essential. Cutting too early on in your beard growth journey will cause more itchy than necessary; however, trimming before it becomes too thick and wild is vital to promote beard growth.

No matter when you decided to trim, using the best tools means the best trim. We suggest using:

A comb: Detangle unruly strands with a sturdy comb before you begin, to ensure an even cut.

Clippers: Investing in a good pair of clippers will make sure they are durable and last longer, so you don’t have to spend money continually (we know how expensive beard upkeep can be!)

Scissors: For smaller detailing jobs on your beard, a sharp pair of scissors will benefit you and your beard.

Beard Oil: It’s vital to moisturise your beard after trimming, as dryness can occur. Using a good beard oil with not only moisturise but nourish your beard! If you don’t like a shiny looking beard, apply oil before you go to sleep, then use a beard moisturiser on a morning.


Use Aftershave!

We believe aftershave is essential when beard grooming. It’s not only great smelling but offers a range of benefits to your beard and skin.

Aftershave can help stop bleeding after shaving: Ensuring no pesky scars and marks. It also helps skin heal faster and limits the risk of razor bumps.

It has a soothing effect on the skin so you won’t have an itchy, inflamed feel all day long.

It keeps pores clean with an antibacterial effect- so dirt won’t cling to new hairs and become more itchy than necessary.

The anti-bacterial properties of aftershave mean that it helps prevent acne: Something no man wants to deal with.

And of course, aftershave boosts confidence, so make sure you feel and smell great.

However, picking up any old aftershave from your local corner shop just won’t do. The type of aftershave you should be using depends on skin type, and the needs of your skin. But, how do you know what your skin type is and what products should you be using to combat it?

Normal Skin: Having evenly textured, with small pores and no blemishes are classed as ‘normal’. Although, if you have skin like this, I’m sure the majority of the population envy you greatly. Using any mild aftershave will work when beard grooming, good skin usually doesn’t need too much attention- but it’s always worth that extra 5 minutes added to your routine!

Sensitive Skin: If you’re skin breaks out, comes out in a rash or stings when you use certain products then your skin is sensitive. To combat this, certain aftershaves can be bought that won’t react with your skin- and also create a barrier that prevents a reaction to anything else.

Dry Skin: Rough, dull and cracked skin will feel sore. In this instance, moisturising aftershave balms are beneficial and will help restore dry skin.

Oily Skin: Oil build up on your forehead, cheeks and nose (your T-Zone) are very common, along with large pores and pimples. Heavy balms will only increase the oil produced on your skin, so we recommend an aftershave splash toner that is lighter on the skin.

Looking after your skin means looking after your beard- so don’t cut corners when cutting your beard.

This article was produced in collaboration with The English Shaving Company who provide a wide range of the finest men’s wet shaving products including all your beard grooming essentials. You can find out more at


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Cascade of Colour is a UK Male Lifestyle blog delving in to the world of Mens Fashion and Grooming, Food, Music, Design, Tech and Travel. Want to get in touch? Drop me an email at

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