Let’s be honest; if people aren’t online, it feels as though they’ve disappeared off the face of the earth. 78% of Great British households use the internet, and most of those use some form of social media. Our online presence is how we define ourselves. For better or worse, it’s where we form our characters and mark our places in the world. We take pictures of our breakfast, and let our friends know where we’re getting our hair cut. It’s all important stuff…
Perhaps not, but there is a more serious aspect to social media. If you want to be anyone in business, you need an online presence. Instead of looking at your resume, employers will turn to your social media page. So, as well as having our personal pages, we also now need a business page. And never the two shall meet. Well, you can hope not, anyway. Many a job offer has been retracted after employers found a candidate’s personal page. You may have thought it was hilarious to pull your shorts down with the lads last week, but your new employer wouldn’t agree. So, make sure that there’s no way your employers can find your personal page. Change your name, and make sure to keep all employment details out of the mix!
Of course, some of us take our online personalities even further than social media. If you get a good following on Twitter, for example, you may be tempted to branch out and make a web page. Again, this can be used for both personal and business needs. But, again, you need to keep the two separate. Same reasons apply.
The trouble is, splitting yourself in two this way is hard work. Small social media pages are easy enough to handle, but when you’re taking things bigger, there’s a lot of room for error. You may find it hard to keep up with the tone of both of your self’s. You may also fail to give both pages your full attention. As such, content quality may start to suffer. You could see your subscriber numbers dropping at a fast rate. Not such a problem for your personal page, but how can you bag your dream job if you lose your business following?
If you notice things getting out of control, it’s time to take action. For one, you should turn to a company like Magento Agency who can help you keep track of things. They will help you host both domains in one neat place. And, professional web designers and SEO experts will help you keep traffic coming.
It’s also crucial to develop an upload schedule. Use one day for business, one day for personal, and so on. That way, you’ll find it much easier to keep the tone right on each page. If you try to update both on the same day, you’ll find it harder to remain objective. Then, you can sit back and reap both the business and personal rewards of being online.