If you’ve just put your property on the market to rent, holiday in, or sell, and you aren’t getting any interest, there could be a number of issues. While you think your nicely painted walls and smart furniture are enough to shift your home, you’re quite mistaken. As the saying goes, the devil is in the details – and that’s exactly where you might be going wrong. Here’s a quick checklist to run through before you pay out for advertising.
While you might love your bright blues and vivacious reds, the same can’t be said for everyone else. And painting your home the way you want is fine if only you and your visitors will be staying there. But if you want to open your home up for commercial gain – whether that’s posting it on Air BnB or renting it out – you need to be more colour savvy. I wrote a post not that long ago about perfecting your colour palettes, so check it out before you start wielding paint brushes!
Scummy skirting boards
Yes, they’re only a small part of your home – but they’re in every room. And if they’re looking a bit worse for wear, it’s going to be obvious. Grimey dust build-ups are obvious if you’ve got freshly painted walls and nice carpets. So, get scrubbing your skirting boards! If you’ve given them a good clean, and they still look more grey than gleaming, a fresh coat of varnish won’t take long, and will spruce up any room.
While you think they might be minor – can have a huge effect on how people perceive your property. So, it’s vital that you have ones that bring something extra to your home, like those from Only Radiators. And like your skirting boards, if they aren’t clean and shining, they’ll bring down the whole appearance of a room. Plus, if people come to look round, and they’re covered in dust, they won’t be impressed. You also need to make sure they work properly. There’s nothing worse than living or staying somewhere freezing cold or boiling hot. Easy-to-use radiators are a must in any rental or holiday home.
Tatty soft furnishings
You might love your well used throws and comfy cushions, but unfortunately, if they’re looking a bit worse for wear, they could be putting people off. Yes, you want people to be comfy – but you want them to envy your style and Instagram your interiors. If you want your property to make money for you, it’s worth investing in carpets, cushions and blankets that enhance your rooms. Or, if you’re on a tight budget, you could try upcycling your coverings and carpets. Why not check out this great guide to upcycling your soft furnishings?
Worn-out window frames
Windows say a lot about a home, and they can be a major turning point for prospective tenants or tourists turning you down. If your actual windows are dirty – clean them! It doesn’t take long, but it’ll give your home a new sense of shine. But if it’s your window frames that are letting you down, it could get trickier. Mould and grime build up quickly on window frames, so don’t let something small become a problem. And if you do already have black deposits, find a strong cleaning agent and get to work with some elbow grease. You could even give them a new coat of paint to really bring them to life. However, it might be that your single-glazed windows just aren’t good enough. If that’s the case, you’ll need to decide whether it’s worth dropping your price, or having more insulating windows installed instead.
It might sound obvious, but your photographs are the most important part of the advert to get right. Your home might be lovely, but if you can’t show it off in photos, you won’t get that interest. There’s a lot to consider before you take the photo – the lighting, the angles, what you want to show. If you don’t get the lighting and the angles right, you can turn a gorgeous room into a hovel. And if you take a photo of the bathroom, but close in on your wash basin instead of the power shower, you’re not selling the right things. Be critical of your photography, and don’t let it bring your advert down. Try browsing through these articles for some awesome tips on taking photos of your home.
Badly written adverts
Just like with taking good photographs, writing a decent advert is vital. Be clear and concise, and think about what you would want to know if you were buying, renting, or looking to stay somewhere. Include the number of bedrooms, living areas and bathrooms. Describe the great features – this could be the high ceilings, gorgeous views, or low running costs. Mention the local surroundings – is it quiet? Are you close to public transport? Don’t forget to include any important details like fees and costs. And at the end, give it a quick proofread. People will be more likely to trust you if you can write a coherent, easy-to-understand advert.